Archive for May, 2009

Writing: It May Be For YOU!!

There may be a hidden source of wealth inside you that is just waiting to be discovered. You may find that writing articles for ezinearticles will serve multiple purposes.

* It will serve as an ongoing stream of visitors to your website. You are allowed to mention your website or blog in the resource box. The nice thing is that people that copy your article are supposed to include your resource box in their “copy” so the word will get spread around nicely.

* Article writing will hone your writing abilities if they need honing. Personally, I have always enjoyed writing things and this was a perfect opportunity for me to do so.

* Ezinearticles.com has a plethera of useful information for perfecting your writing. It’s free. Free is good.

Currently, I have been writing an eBook about one of my passions: saving money. Tentatively, it is set for release on June 14, 2009. You can sign up for the newsletter on the right side of this page. As you cater to your niche, you will find that you spend a lot of time researching that niche and learning a lot of information. Why not share that information with other with both free information and with a more in-depth book that you have offered.  Writing an eBook doesn’t require a publisher and there is no physical product involved, so there is no inventory that you have to worry about.

The Internet has changed how businesses are now different from their brick-and-morter forerunners. Change with the business changes and make a little bit of money for your life in the process!

Have a GREAT DAY! Here is to YOUR success!!

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Article Writing = Traffic

One great way to generate traffic to your website is by article marketing. I get a lot of my traffic from some of the articles that I have written. A great site for that is ezinearticles.com.  You can submit an article of 250-500 (the recommended length) words. The site has to approve the article, but once it is approved and posted, it stays in the system.  It may be years since you wrote an article, but somebody could read your article and visit your website that is listed in the resource box.

There are rules to follow though, and my articles don’t always get approved the first time through.  Sometimes it is approved on the fifth or sixth re-write, but once you get the hang of the format and style that will work, it doesn’t really take that much time. The website has some great tutorials and blogs to help you as you go along.

But, “What Do I Write About?”.

Your niche. You should have picked a niche that you feel passionately about. The more passionate you are about a subject, the easier the words will roll off your fingertips. I have always been a writer at heart, so it comes somewhat naturally.  You’ll find as you research more, you will know more and you will be able to share more. You just write a short, several paragraph article that outlines  few, key points, and make sure that you have your links in the resource box (you ae allowed two). This is not a place for you to preach or hard-sell anybody: the idea is to get people to read your articles, trust what you have to say, and, in turn, honor you with a visit to your website. At your website you can do the selling. Just give the reader the information. 

They will come back to you in the future should their needs change.

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Going My Way?

Once you have a website going, the key to success is getting traffic there. Sure, telling your friends and your family are good starts, but if you are to make any sort of money on Internet, you will need to drive traffic.  Here are a few ideas

Pay Per Click - You can go with Yahoo! or Google and you can bid on keywords that will have ads displayed. The great thing is that you don’t pay anything, until somebody clicks on the ad.

Blogs - You can set up a blog for free (I have six) at www.blogger.com. You will need a google account (they are free) and just besure that you include lots of key words so that the search engines will pick up your blogs. One way to do that is to regularly ”ping” your blog through www.pingomatic.com. If you have wordpress on your blog (free) it will do it automatically.

Comment On Other Blogs - search in google for other related blogs, and post a comment on that blog with a link to yours. Traffic will come soon enough.

Have You Blog With Your Signature On E-Mail - that way if you happen to forward a message (that others may have forwarded to you) the message may get forwarded and others will now have your link.

Advertise With Other Websites - You can always ask the website webmaster how much they would charge you for the ad. Some are inexpensive and can easily drive you valuable traffic to your website.

Advertise The Old-Fashioned Way - believe it or not, you can always use print media and radio.  It costs more, but if you have an exciting product to offer, you can always try to use this route.

Don’t give up and Never Surrender! Look at what other successful people are doing on their websites and simply employ some of the same techniques.

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You Gotta Be “Niche-Picky”

One of the most important things to using the Internet to make money is to be “niche-picky”.  What does that mean?  Well, it is part of marketing in that you have to know who your target market is and make it as specific a market as possible to enjoy success. Perhaps it is best to use an example.

Let’s say that you have a great product/eBook/program that you know everybody would love.  After all, you love it, why wouldn’t anybody else.  For this example let us assume that this is a sure-fire way to lose weight quickly, effectively, and permanently.  (The weight-loss industry has endured for years, and there definitely is room in this field to make a decent amount of money).  So, you think that your target market is overweight people.

Too broad (no pun intended).  There are millions of people out there that are overweight and want to definitely lose the weight quickly.  The problem is that you are too general.  You need to target it your advertising/marketing toward individuals that feel as if you are speaking directly to them.  So, you narrow your field…Overweight Men.

Still too broad.  While you may have just cut your audience in half, there is a lot of people in this category.  How old is your target audience?  How active is your audience?  What do they enjoy doing?  What sort of jobs do they have? 

Whew!  That’s a lot to think of.  So you narrow your field again: Overweight men over thirty years of age.  Now you are getting closer, but narrow it even further.

Overweight men over thirty who are largely inactive.

Overweight, inactive, tried-every-diet-under-the sun, need simplicity men.

THAT”S A LOT CLOSER!! You see if you target just overweight people, nobody will read your articles, go to your website, purchase your products, … so forth and so on.  You need to have your product geared to catch an individual’s attention.  Find the individuals, and they will grow your business and will be the most loyal customers because they have felt as if you are speaking to them.  

Go and find your niche!

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Should I Pay or Should I Go?

When in the process of developing traffic to your website (remember that traffic = $$$),  you may wonder if it is good to pay for your traffic.  Several different options are out there such as Google’s adwords or Yahoo Search Marketing.  Of course you don’t have to use either on of those.  You can simply type “pay per click advertising” into the search field of your browser and see how many thousand results pop up.  Read through these carefully because you will get traffic to your site because you are paying per click to whatever company you choose to help direct your audience to you. 

Most of these companies (or at least the most reputable of them) will allow you to set a daily limit (budget) on the amount that you will pay.  Google is excellent at policing the click history for you to help prevent somebody from quickly depleting your available funds.  Paying for traffic is one of the fastest ways to generate traffic to your site, but you will not need to always have that avenue used.  In fact, if you will ntice some of the bigger sites (those that generate millions of hits daily) don’t need to have to pay for visitors, they tend to have people pay them to redirect people from their site.

That brings us to another way to generate traffic: have your site linked on another site.  You may have to pay a small monthly stipend to the webmaster of that site, but typically the costs are minimal and the results are priceless.   One of the keys is to first get people to visit your site, but it is up to you (and this is where the work comes in) to continually upgrade your site to have a lend of the familiar mixed with new.  People like familiarity, but attention spans seem to be growing shorter with time and people want variety.

Give the people what they want!  If you have any questions, just drop me an email, and I will answer as best I can. Here is to your succes in having money for your life and living the dreams that you have dreamed!

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