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A Compelling Sales Letter Can Drive More People to Your Website

Perhaps one of the best tools that you can find in your drive to success in Internet Marketing is a sales letter. A well-crafted letter can compel people to eventually open up their wallet, but there are some things that any successful sales letter will have

 

• A compelling headline – You have to have a headline that draws people into your website. If you have a bland headline, you will get a bland audience, and a bland audience is not what you want
• Bullet points – It is good to have three or four points to your letter and you need to highlight those points with bullets. Three is the optimal number, but this will help to enforce the benefits of what the (potential) customer will gain by buying your product.
• Tell them how much it costs – But don’t it right away. They need to read more of the letter before you reveal what it will cost them. Put it too early without describing the benefits and people will quickly close the letter without reading it.
• Guarantee what you sell – If you don’t believe it yourself, you will have a difficult time selling it. There was a time a few years ago that I was a salesman for DSL, but I lived in an area that didn’t have it, so I couldn’t really speak from experience.

 

I have used these same techniques for the successful sale of my ebook Never Surrender!! Use these techniques and you can succeed too!

 

Have a GREAT day!

Tags: internet marketing, making money on the internet, web trasffic

2 Comments to A Compelling Sales Letter Can Drive More People to Your Website

1. 

   I don’t know how many MORE people a good letter will attract (outside of copywriters building their own swipe files), but it will certainly make the traffic received a lot more likely to convert!

   Some good tips, btw.
Jake Markson on July 14th, 2009
2. 

   Excellent point, and thank you for the comment!
Phil Wilson on July 14th, 2009

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