pay per click

Should I Pay or Should I Go?

When in the process of developing traffic to your website (remember that traffic = $$$),  you may wonder if it is good to pay for your traffic.  Several different options are out there such as Google’s adwords or Yahoo Search Marketing.  Of course you don’t have to use either on of those.  You can simply type “pay per click advertising” into the search field of your browser and see how many thousand results pop up.  Read through these carefully because you will get traffic to your site because you are paying per click to whatever company you choose to help direct your audience to you. 

Most of these companies (or at least the most reputable of them) will allow you to set a daily limit (budget) on the amount that you will pay.  Google is excellent at policing the click history for you to help prevent somebody from quickly depleting your available funds.  Paying for traffic is one of the fastest ways to generate traffic to your site, but you will not need to always have that avenue used.  In fact, if you will ntice some of the bigger sites (those that generate millions of hits daily) don’t need to have to pay for visitors, they tend to have people pay them to redirect people from their site.

That brings us to another way to generate traffic: have your site linked on another site.  You may have to pay a small monthly stipend to the webmaster of that site, but typically the costs are minimal and the results are priceless.   One of the keys is to first get people to visit your site, but it is up to you (and this is where the work comes in) to continually upgrade your site to have a lend of the familiar mixed with new.  People like familiarity, but attention spans seem to be growing shorter with time and people want variety.

Give the people what they want!  If you have any questions, just drop me an email, and I will answer as best I can. Here is to your succes in having money for your life and living the dreams that you have dreamed!

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