money for my life

You Gotta Be “Niche-Picky”

One of the most important things to using the Internet to make money is to be “niche-picky”.  What does that mean?  Well, it is part of marketing in that you have to know who your target market is and make it as specific a market as possible to enjoy success. Perhaps it is best to use an example.

Let’s say that you have a great product/eBook/program that you know everybody would love.  After all, you love it, why wouldn’t anybody else.  For this example let us assume that this is a sure-fire way to lose weight quickly, effectively, and permanently.  (The weight-loss industry has endured for years, and there definitely is room in this field to make a decent amount of money).  So, you think that your target market is overweight people.

Too broad (no pun intended).  There are millions of people out there that are overweight and want to definitely lose the weight quickly.  The problem is that you are too general.  You need to target it your advertising/marketing toward individuals that feel as if you are speaking directly to them.  So, you narrow your field…Overweight Men.

Still too broad.  While you may have just cut your audience in half, there is a lot of people in this category.  How old is your target audience?  How active is your audience?  What do they enjoy doing?  What sort of jobs do they have? 

Whew!  That’s a lot to think of.  So you narrow your field again: Overweight men over thirty years of age.  Now you are getting closer, but narrow it even further.

Overweight men over thirty who are largely inactive.

Overweight, inactive, tried-every-diet-under-the sun, need simplicity men.

THAT”S A LOT CLOSER!! You see if you target just overweight people, nobody will read your articles, go to your website, purchase your products, … so forth and so on.  You need to have your product geared to catch an individual’s attention.  Find the individuals, and they will grow your business and will be the most loyal customers because they have felt as if you are speaking to them.  

Go and find your niche!

Tags: advertising, making money on the internet, money, niche marketing, target audience

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